Archive of: Best practices

You Oughta Be in Pictures

You Oughta Be in Pictures

Can small businesses afford to advertise on TV? And should they? Find out here.

When Brands Take a Stand

When Brands Take a Stand

Is brand activism attracting more customers, or turning them off? In this post, we discuss the pros and cons and brand-standing.

Don’t Market Without a Strategy

Don’t Market Without a Strategy

What’s missing from your marketing? It just might be a strategy.

WEBSITES 101: The Importance of Copywriting

WEBSITES 101: The Importance of Copywriting

Headlines. Paragraphs. Text. They’re the most overlooked aspects of a website’s success. In this post, we look at why hiring a copywriter is essential.

Show Your Logo Some Love

Show Your Logo Some Love

The best logos are simple. Creating a logo? Not so simple. Here’s what to look for in your logo design.

The Benefits of Static Websites

The Benefits of Static Websites

Static sites cost less, run fast, and are quicker to build. Read on to discover if they’d work for your business.

C&D’s 2017 Top Ten

C&D’s 2017 Top Ten

2017 was a great year for some very woke — and some very funny — advertising campaigns. Here are our top 10 picks.

Ho-ho-holiday Emails

Ho-ho-holiday Emails

If all you want for Christmas is an effective holiday email campaign, then here’s a post you’ll want to read.

Making the List

Making the List

Crafting great emails is one thing. But having someone to send them to, that’s quite another. Get some tips on building your email list.

To Tagline or Not to Tagline

To Tagline or Not to Tagline

Do brands still use taglines? And should yours? We answer these and other tagline-related questions here.

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