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University of Michigan-Flint

Faced with a significant perception challenge, UM-Flint needed to tell the powerful story of an engaged campus community coming together to break down barriers, solve complex problems, and change lives. Working closely with campus leadership, we developed the university's new brand to tell this story: YOU TO THE POWER OF M.

The new brand encapsulates the unique perspective UM-Flint brings to a renowned University of Michigan education, while celebrating the uniquely prepared graduates who emerge from this remarkable, resilient campus ready to use their degree as a force for good. It's working: UM-Flint recently hit its freshman enrollment goals for the first time in five years.


  • Brand strategy
  • Focus group testing
  • Brand guide
  • View book
  • Outdoor, print, and digital advertising
  • Email marketing
  • Direct mail
  • Print collateral
  • Bus wraps
  • Website content
Airport billboard
Airport billboard
View book
Brand guide
Brand guide
Brand guide
Recruitment brochure