The consulting arm of the largest non-profit organization of higher education professionals, AACRAO Consulting contacted Copy & Design for help in developing a multi-channel campaign aimed at driving new business. First we built the back-end for the AACRAO Consulting website with an aim toward easy updating and quick-loading pages for both mobile and desktop visitors. To help with their white paper library, we also created graphic Word templates allowing AACRAO Consulting to keep PDF production in-house, saving them time and money. We also created a series of postcards directed to university leadership, each focused on a specific area of AACRAO’s consulting expertise.
We also developed emails to correspond with each postcard. Both postcards and emails directed recipients to a custom landing page that allowed AACRAO to track response rates while communicating more targeted information. To bolster the campaign, we also created messaging for social media posts. Pleased with the results, AACRAO is partnering with us for the next phase of their direct mail and digital campaign.