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AACRAO Consulting

The consulting arm of the largest non-profit organization of higher education professionals, AACRAO Consulting contacted Copy & Design for help in developing a multi-channel campaign aimed at driving new business.  First we built the back-end for the AACRAO Consulting website with an aim toward easy updating and quick-loading pages for both mobile and desktop visitors. To help with their white paper library, we also created graphic Word templates allowing AACRAO Consulting to keep PDF production in-house, saving them time and money. We also created a series of postcards directed to university leadership, each focused on a specific area of AACRAO’s consulting expertise.

We also developed emails to correspond with each postcard. Both postcards and emails directed recipients to a custom landing page that allowed AACRAO to track response rates while communicating more targeted information. To bolster the campaign, we also created messaging for social media posts. Pleased with the results, AACRAO is partnering with us for the next phase of their direct mail and digital campaign.


  • Art direction and design
  • Copywriting
  • Postcard campaign
  • HTML email coding and design
  • Customized landing pages
  • Social media content
  • Print and fulfillment management
  • Back-end CMS development
  • Gated white-paper library to enhance marketing efforts
  • Training and documentation
  • Word templates for white paper PDF production
  • Landing pages
  • Social media content
AACRAO About page
AACRAO Who We Are page
AACRAO Who We Are page in mobile format
Retention postcard
Transfer postcard
Technology postcard
Recruitment postcard
Business processes postcard
Admissions postcard