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University of Michigan, Flint

Copy & Design began collaborating with UM-Flint in 2015. Within the first year of our partnership, we developed a bold new brand for the university that captures the momentum, energy, and relevancy of UM-Flint’s academic programs, faculty and staff, students, and campus community.

Working closely with the offices of admissions, financial aid, graduate programs, and international students, we are rolling out the new brand across student outreach and recruitment materials as well as campus-wide departments. In the wake of the water emergency impacting Flint, we are now working with key leadership to effectively communicate UM-Flint’s pivotal role in addressing and resolving the crisis.

SERVICES PROVIDED

  • Brand development
  • Market research and strategy
  • Print, outdoor and broadcast advertising
  • Direct mail
  • Email marketing
  • New student recruitment collateral
  • View book design and content
  • Counselors newsletters
  • Website content development
UM Flint Viewbook
UM Flint Viewbook
UM Flint Viewbook
UM Flint ad
UM Flint ad
UM Flint ad
UM Flint billboards
UM Flint billboards
UM Flint billboards
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