Archive of: 2017

The Power of A Brand

The Power of A Brand

When faced with a perception crisis, UM-Flint knew it had a powerful story to tell. The question was: How to tell it?

The Skinny on Infographics

The Skinny on Infographics

Who doesn’t love a good infographic? Get tips on turning cold, hard data into a visual story any human can understand.

Keeping Our Accountant Happy

Keeping Our Accountant Happy

A look at one of our favorite tools for one of our least favorite tasks—accounting.

Client, Meet Your Customer - Part 2

Client, Meet Your Customer - Part 2

In our second installment of this post, we discuss how to go about doing market research on your own or with the help of a professional.

Client, Meet Your Customer - Part 1

Client, Meet Your Customer - Part 1

How well do you really know your customers? Chances are, not as well as you think. That’s where market research comes in.

Confound This Hashtaggery

Confound This Hashtaggery

What’s the deal with all these hashtags? And as a business, should you be using them? The short answer: yes. Here’s why — and how.

Can We Talk, Human to Human?

Can We Talk, Human to Human?

Your business needs a voice. And it needs to sound more human. Here’s why.

What’s Your Story?

What’s Your Story?

Stop selling. And start telling your story. How storytelling becomes a powerful marketing strategy.

Hand-coded Perch site vs WordPress

Hand-coded Perch site vs WordPress

A cautionary tale (for clients) of how a bloated WordPress-powered site can hurt the visitor experience.

Branding: It’s Not Just For Nike Anymore

Branding: It’s Not Just For Nike Anymore

You don’t need to be a huge company with a massive budget to have a brand. Small businesses can see big returns from branding too.

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