Archive of: 2017

Making the List

Making the List

Crafting great emails is one thing. But having someone to send them to, that’s quite another. Get some tips on building your email list.

Get Down with Markdown

Get Down with Markdown

Free yourself from the shackles of word processors and rediscover the elegance of plain text.

To Tagline or Not to Tagline

To Tagline or Not to Tagline

Do brands still use taglines? And should yours? We answer these and other tagline-related questions here.

Help Us Help You

Help Us Help You

We’re pretty clear about what clients should expect from us. Now let’s talk a bit about what we need from clients to help us do the best work possible.

Smart College Emails, Part 2

Smart College Emails, Part 2

Bring your email campaigns up to speed with simple changes to layout and voice.

Smart College Emails, Part 1

Smart College Emails, Part 1

Try these simple fixes to clarify and empower your student email marketing.

How Important Is A Mobile-Friendly Website?

How Important Is A Mobile-Friendly Website?

Having a mobile-friendly website is no longer an option. Learn why.

The Spec-tacular Truth

The Spec-tacular Truth

Most creative professionals decry the evils of spec (aka uncompensated) work. Here’s why clients should too.

Ergo Email

Ergo Email

How to keep your emails out of the junk folder, and a closer look at our favorite email automation service MailChimp.

The Power of A Brand

The Power of A Brand

When faced with a perception crisis, UM-Flint knew it had a powerful story to tell. The question was: How to tell it?

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