Email Marketing

E-mail marketing can be as powerful a tool as your website in reaching your target audience. But before you start sending bulk e-mails, here are our recommendations for keeping the process simple, honest and rewarding.

Collecting e-mails

  • Only use e-mail addresses you've collected with full permission from your website.
  • Use a browser-based mailing list manager to automate the process of subscribing and unsubscribing recipients.

Creating e-mails

  • Use a browser-based mailing list manager's built-in templates to create e-mails online
  • Use a real e-mail FROM address that remains the same on all of your e-mails
  • Include a succinct SUBJECT line and include your full mailing address

Sending e-mails

  • Use a browser-based mailing list manager to send out your e-mail campaign
  • A few days later, check the statistics to see which links drew the most clicks

 

There's much more to e-mail marketing, of course, including vital information for staying on the good side of the CAN-SPAM law, avoiding being classified as spam, and having graphic e-mail templates that match the look & feel of your website for marketing consistency. Fortunately, most of our clients don't have to think about these issues thanks to the web-based mailing list manager we set-up for many of our clients. After a quick training session, our clients are ready to send graphic emails to their mailing list.